/* Story Industrial — shared site styles
   Layout: single measure of running text on a steel ground; figure blocks and
   grids break wider than the text column. Accent is the safety yellow of the
   guard in the case study. */

:root{
  --paper:#f1f4f5;
  --panel:#ffffff;
  --ink:#15191c;
  --muted:#59646b;
  --rule:#cfd7da;
  --accent:#e8a800;
  --accent-ink:#1b1708;
  --dark:#1f2529;
  color-scheme: light;

  --f-display:"Archivo","Helvetica Neue",Arial,sans-serif;
  --f-body:"Source Sans 3",-apple-system,"Segoe UI",sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;

  --measure:37rem;
  --wide:62rem;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --paper:#101315; --panel:#191e21; --ink:#e7ecee; --muted:#93a0a7;
    --rule:#2a3237; --accent:#ffbe1a; --accent-ink:#1b1708; --dark:#000;
    color-scheme: dark;
  }
}
:root[data-theme="dark"]{
  --paper:#101315; --panel:#191e21; --ink:#e7ecee; --muted:#93a0a7;
  --rule:#2a3237; --accent:#ffbe1a; --accent-ink:#1b1708; --dark:#000;
  color-scheme: dark;
}

*{box-sizing:border-box}
body{
  background:var(--paper); color:var(--ink);
  font-family:var(--f-body); font-size:1.0625rem; line-height:1.62;
  margin:0; -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
[hidden]{display:none!important}

.wrap{width:100%;max-width:var(--wide);margin-inline:auto;padding-inline:20px}
.measure{max-width:var(--measure)}

h1,h2,h3{font-family:var(--f-display);text-wrap:balance;margin:0}
h1{font-variation-settings:"wdth" 108,"wght" 780;
   font-size:clamp(2.05rem,5.8vw,3.5rem);line-height:1.03;letter-spacing:-0.022em}
h2{font-variation-settings:"wdth" 104,"wght" 700;
   font-size:clamp(1.45rem,3.4vw,2.05rem);line-height:1.12;letter-spacing:-0.012em}
h3{font-variation-settings:"wdth" 100,"wght" 660;font-size:1.08rem;margin-bottom:.3rem}
p{margin:0 0 1.05em}
p:last-child{margin-bottom:0}
strong{font-weight:600}

.eyebrow{font-family:var(--f-mono);font-size:.7rem;font-weight:500;
  letter-spacing:.17em;text-transform:uppercase;color:var(--muted)}

/* ---------- site nav ---------- */
.nav{
  position:sticky; top:env(safe-area-inset-top, 0px); z-index:20;
  background:color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter:saturate(1.4) blur(10px);
  border-bottom:1px solid var(--rule);
}
.nav .wrap{display:flex;flex-wrap:wrap;gap:.5rem 1.5rem;align-items:center;
  justify-content:space-between;padding-block:.85rem}
.brand{display:flex;align-items:center;gap:.6rem;text-decoration:none;color:var(--ink);
  font-family:var(--f-display);font-variation-settings:"wdth" 112,"wght" 740;font-size:1rem}
.brand .mark{height:1.45em;width:auto;flex:none;color:var(--ink)}
.navlinks{display:flex;gap:1.3rem;align-items:center;font-family:var(--f-mono);
  font-size:.74rem;letter-spacing:.1em;text-transform:uppercase}
.navlinks a{color:var(--muted);text-decoration:none;padding-block:.2rem;
  border-bottom:2px solid transparent}
.navlinks a:hover{color:var(--ink)}
.navlinks a[aria-current="page"]{color:var(--ink);border-bottom-color:var(--accent)}
.navlinks a.cta{color:var(--accent-ink);background:var(--accent);
  padding:.4rem .7rem;border-bottom:none;font-weight:600}
.navlinks a.cta:hover{filter:brightness(1.07);color:var(--accent-ink)}
a:focus-visible,button:focus-visible{outline:2px solid var(--accent);outline-offset:2px}

/* ---------- hero ---------- */
header.hero .wrap{padding-block:clamp(2.6rem,7vw,4.6rem) 0}
header.hero .eyebrow{display:block;margin-bottom:1.5rem}
header.hero h1{max-width:17ch}
.lede{font-size:clamp(1.1rem,2.3vw,1.3rem);line-height:1.5;color:var(--muted);margin-top:1.5rem}
.brief{font-family:var(--f-mono);font-size:.8rem;line-height:1.62;color:var(--muted);
  margin-top:1.6rem;padding-top:1.15rem;border-top:1px solid var(--rule)}

/* ---------- proof band ---------- */
.proof{margin-top:clamp(2.4rem,5vw,3.4rem);background:var(--dark);color:var(--paper)}
.proof .wrap{padding-block:clamp(1.8rem,4vw,2.6rem);display:grid;
  grid-template-columns:minmax(0,auto) minmax(0,1fr);gap:1.2rem 2.8rem;align-items:center}
@media (max-width:42rem){.proof .wrap{grid-template-columns:1fr}}
.bignum{font-family:var(--f-display);font-variation-settings:"wdth" 118,"wght" 800;
  font-size:clamp(2.6rem,9vw,4.4rem);line-height:.9;letter-spacing:-0.03em;
  color:var(--accent);font-variant-numeric:tabular-nums}
.bignum small{font-size:.45em}
.proof p{color:color-mix(in srgb,var(--paper) 78%,transparent);max-width:38ch;font-size:1.02rem}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]) .proof{background:var(--panel)}
  :root:not([data-theme="light"]) .proof p{color:var(--muted)}
}
:root[data-theme="dark"] .proof{background:var(--panel)}
:root[data-theme="dark"] .proof p{color:var(--muted)}

/* ---------- sections ---------- */
section{padding-block:clamp(2.6rem,6.5vw,4.2rem)}
section + section{border-top:1px solid var(--rule)}
section > .wrap > .eyebrow{display:block;margin-bottom:.75rem}
section h2 + p{margin-top:1.05rem}
section.tint{background:var(--panel)}

/* ---------- audiences ---------- */
.aud{margin-top:2rem;display:grid;gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media (min-width:44rem){.aud{grid-template-columns:1fr 1fr}}
@media (min-width:58rem){.aud{grid-template-columns:repeat(3,1fr)}}
.audcol{background:var(--panel);padding:1.5rem 1.5rem 1.7rem}
.audcol > .eyebrow{display:block;margin-bottom:.7rem;color:var(--accent)}
.audcol h3{font-size:1.25rem;font-variation-settings:"wdth" 104,"wght" 700;
  letter-spacing:-0.008em;margin-bottom:.7rem}
.audcol > p{font-size:1rem;color:var(--muted)}
.ben{list-style:none;margin:1.2rem 0 0;padding:0}
.ben li{position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:.99rem}
.ben li::before{content:"";position:absolute;left:0;top:.62em;width:.62rem;height:.14rem;
  background:var(--accent)}
.ben li b{font-weight:600}
.ben li span{color:var(--muted)}

/* ---------- two-up cols ---------- */
.cols{margin-top:1.9rem;display:grid;gap:1.4rem;
  grid-template-columns:repeat(2,minmax(0,1fr));max-width:50rem}
@media (max-width:44rem){.cols{grid-template-columns:1fr}}
.cols .col p{font-size:.99rem;color:var(--muted);margin:0}
.cols .col h3{margin-bottom:.4rem}

/* ---------- steps ---------- */
.steps{margin-top:2rem;display:grid;gap:1px;background:var(--rule);
  border:1px solid var(--rule);max-width:48rem}
.step{background:var(--panel);padding:1.5rem 1.6rem;display:grid;
  grid-template-columns:3.2rem minmax(0,1fr);gap:0 1.2rem;align-items:start}
@media (max-width:34rem){.step{grid-template-columns:1fr;gap:.5rem}}
.step .n{font-family:var(--f-mono);font-size:.74rem;letter-spacing:.12em;
  color:var(--accent);padding-top:.25rem}
.step p{font-size:1rem;margin:0}
.step p + p{margin-top:.6rem}
.step .out{font-family:var(--f-mono);font-size:.76rem;color:var(--muted);
  margin-top:.7rem;line-height:1.6}

/* ---------- inset note ---------- */
.scale{margin-top:1.4rem;max-width:48rem;background:var(--panel);
  border:1px solid var(--rule);border-left:3px solid var(--accent);padding:1.4rem 1.6rem}
.scale h3{margin-bottom:.5rem}
.scale p{font-size:.99rem;color:var(--muted);margin:0}
.scale p + p{margin-top:.7rem}

/* ---------- lists ---------- */
.deliv{margin-top:1.8rem;columns:2;column-gap:2.4rem;max-width:44rem;padding-left:1.1rem}
@media (max-width:40rem){.deliv{columns:1}}
.deliv li{break-inside:avoid;margin-bottom:.55rem;font-size:1rem}

/* ---------- pricing ---------- */
.price{margin-top:1.8rem;display:grid;gap:1rem;
  grid-template-columns:repeat(2,minmax(0,1fr));max-width:46rem}
@media (max-width:42rem){.price{grid-template-columns:1fr}}
.pcard{background:var(--panel);border:1px solid var(--rule);padding:1.5rem 1.6rem}
.pcard.lead{border-color:var(--accent);border-width:2px}
.pcard .amt{font-family:var(--f-display);font-variation-settings:"wdth" 112,"wght" 780;
  font-size:1.9rem;letter-spacing:-0.015em;margin:.35rem 0 .5rem;font-variant-numeric:tabular-nums}
.pcard p{font-size:.97rem;color:var(--muted);margin:0}
.pcard .tag{font-family:var(--f-mono);font-size:.66rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--accent)}

/* ---------- plain rows ---------- */
.plain{margin-top:1.6rem;border-top:1px solid var(--rule)}
.plain .row{padding:1.1rem 0;border-bottom:1px solid var(--rule)}
.plain .row p{font-size:1rem;color:var(--muted);margin:.25rem 0 0}

/* ---------- partner items ---------- */
.pgrid{margin-top:1.9rem;display:grid;gap:1.1rem;
  grid-template-columns:repeat(2,minmax(0,1fr));max-width:50rem}
@media (max-width:42rem){.pgrid{grid-template-columns:1fr}}
.pitem{border-left:3px solid var(--accent);padding:.1rem 0 .1rem 1.1rem}
.pitem p{font-size:.98rem;color:var(--muted);margin:.25rem 0 0}
.ask{margin-top:2rem;background:var(--dark);color:var(--paper);
  padding:1.5rem 1.7rem;max-width:44rem}
.ask h3{color:var(--accent)}
.ask p{color:color-mix(in srgb,var(--paper) 80%,transparent);margin:0;font-size:1rem}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]) .ask{background:var(--panel);border:1px solid var(--rule)}
  :root:not([data-theme="light"]) .ask p{color:var(--muted)}
}
:root[data-theme="dark"] .ask{background:var(--panel);border:1px solid var(--rule)}
:root[data-theme="dark"] .ask p{color:var(--muted)}

/* ---------- case study pieces ---------- */
figure{margin:0}
.figs{margin-top:clamp(1.8rem,4vw,2.6rem);display:grid;gap:1rem}
.figs.two{grid-template-columns:repeat(2,minmax(0,1fr))}
@media (max-width:46rem){.figs.two{grid-template-columns:1fr}}
.shot{background:var(--panel);border:1px solid var(--rule);overflow:hidden}
.shot img{width:100%;height:100%;object-fit:cover}
.shot.tall img{aspect-ratio:3/4}
.shot.wide img{aspect-ratio:16/9}
.plate{background:#fff;border:1px solid var(--rule);padding:.5rem}
.plate img{width:100%}
figcaption{font-family:var(--f-mono);font-size:.74rem;line-height:1.5;
  color:var(--muted);margin-top:.55rem;letter-spacing:.005em}
.callout{margin-top:clamp(1.8rem,4vw,2.4rem);border-left:3px solid var(--accent);
  padding:.15rem 0 .15rem 1.15rem;font-size:1.0625rem}
.spec{font-family:var(--f-mono);font-size:.82rem;border-top:1px solid var(--rule);margin-top:1.4rem}
.spec dl{display:grid;grid-template-columns:minmax(8.5rem,14rem) minmax(0,1fr);margin:0}
@media (max-width:34rem){
  .spec dl{grid-template-columns:1fr}
  .spec dd{padding-bottom:.85rem !important}
  .spec dt{border-bottom:none;padding-bottom:.2rem}
}
.spec dt{padding:.8rem 1rem .8rem 0;color:var(--muted);text-transform:uppercase;
  letter-spacing:.11em;font-size:.7rem;border-bottom:1px solid var(--rule)}
.spec dd{padding:.8rem 0;margin:0;border-bottom:1px solid var(--rule);
  font-variant-numeric:tabular-nums}

/* ---------- work index card ---------- */
.workcard{margin-top:1.8rem;display:grid;gap:0;border:1px solid var(--rule);
  background:var(--panel);text-decoration:none;color:inherit;max-width:50rem}
@media (min-width:46rem){.workcard{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr)}}
.workcard img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3}
.workcard .body{padding:1.6rem 1.7rem;display:flex;flex-direction:column;justify-content:center}
.workcard h3{font-size:1.3rem;font-variation-settings:"wdth" 104,"wght" 720;margin-bottom:.5rem}
.workcard p{font-size:.99rem;color:var(--muted)}
.workcard .more{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--accent);margin-top:.9rem}
.workcard:hover{border-color:var(--accent)}

/* ---------- contact ---------- */
.cx{margin-top:1.5rem;font-family:var(--f-mono);font-size:1rem;line-height:2}
.cx a{color:var(--ink);text-decoration-color:var(--accent);text-underline-offset:3px}

/* ---------- footer ---------- */
.sitefoot{border-top:1px solid var(--rule);background:var(--panel)}
.sitefoot .wrap{padding-block:2.2rem;display:flex;flex-wrap:wrap;gap:1.2rem 2rem;
  justify-content:space-between;align-items:flex-start}
.sitefoot .brand{font-size:1rem}
.sitefoot .fcol{font-family:var(--f-mono);font-size:.76rem;line-height:1.9;color:var(--muted)}
.sitefoot .fcol a{color:var(--muted);text-decoration:none}
.sitefoot .fcol a:hover{color:var(--ink)}